Category: Marketing

Don’t Panic … Right? 1

Don’t Panic … Right?

The late Douglas Adams gave us the 2-word mantra: “Don’t Panic,” and it’s a pretty good one. It is (pun dubiously submitted) universally applicable. Here’s why it’s resonating with me lately: I have invested...

Full Release 0

Full Release

So the first press release has gone out, and it’s too soon to tell if it will have an impact commensurate with my expense. Which is a pretty familiar position for me. It seems...